Category Archives: Venues

iBeacon for Hospitals and the Healthcare Sector

iBeacon Technology presents a substantial opportunity for healthcare facilities to revolutionize both the visitor and patient experience as well as hospital management and patient care.  Below I will outline some of the most fruitful possibilities for the healthcare sector to take advantage of proximity awareness for a more effective and efficient environment for visitors, patients, staff, and clinician’s alike.
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New White-Label Option for Our iBeacon Platform

Here at Apsima, we are excited to officially announce a new white-labeling option for proximity beacon manufacturers, enterprise app developers, and others to take advantage of Apsima’s proximity aware features in order to offer more complete solutions to clients by packaging it with their own products.  The white-label option is a great way to add our proximity awareness platform to enterprise offerings, without the costs associated with development.
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Creating Meaningful Proximity Experiences

In a world of iBeacon and the ‘internet of things’ era, it is easy to get lost in the thousands of potential applications of proximity technology.  The sky really is the limit for iBeacon app developers to devise innovative ways of utilizing the technology as a means of interacting with mobile users in new ways based on their location.  Most of the news has been rampant with companies utilizing the new technology to send customer greetings or offers as they visit retail locations.  Although highly valuable, and if done right highly rewarding for customers, little has been written about the far more meaningful uses of proximity tech, those that work to improve the customer experience beyond discounts and coupons.
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Streamlined Event Ticketing via BLE Beacon Technology

As Bluetooth low energy beacons continue to make their way into various retail environments worldwide, so too will they begin to be deployed in various other arenas as developers begin to further unlock the potential of such a powerful technology.  One such use, event ticketing, can utilize BLE beacon technology to not only streamline the ticketing experience for consumers, but for venues alike, aiding in the efficiency of the entire process.  The best part is, iOS devices used for ticket scanning can double as an active beacon, requiring no additional beacon purchase unless desired.  An iOS device with attachable scanner, combined with a consumer and enterprise mobile application, is all the equipment venue operators need to entirely revolutionize the ticketing process for all parties involved.
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Proximity Beacons to Improve Real Time Customer Service

Mobile consumers are becoming increasingly demanding when it comes to the services offered by businesses through their mobile devices.  Users are particularly attached to their smartphones with the desire to use them to navigate every aspect of their lives, even on location experiences such as shopping or navigating venues.  Not only do mobile users wish to make purchasing decisions directly through their phones, anytime, anywhere, but if and when they visit a physical location of any type, they want continued mobile support.  With this in mind, enterprises are beginning to realize the necessity to answer these demands with innovative new mobile solutions to aid in their customer experiences.
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BLE Beacons for Worldwide Attractions

Disney recently released news of its MagicBands, marking a new era of city attractions utilizing wireless technology to improve visitor experiences. The MagicBand changes the entire Disney experience at their Disney World Parks, from paying for tickets and merchandise, to photo collection and fast pass utilization. A simple touch of the MagicBand on your wrist will allow you to enter the park, fast-pass rides, pay for merchandise, unlock your hotel room, and more. It’s the start of what will likely become a staple for worldwide attractions.
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