Category Archives: Retail

iBeacon for Hospitals and the Healthcare Sector

iBeacon Technology presents a substantial opportunity for healthcare facilities to revolutionize both the visitor and patient experience as well as hospital management and patient care.  Below I will outline some of the most fruitful possibilities for the healthcare sector to take advantage of proximity awareness for a more effective and efficient environment for visitors, patients, staff, and clinician’s alike.
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New White-Label Option for Our iBeacon Platform

Here at Apsima, we are excited to officially announce a new white-labeling option for proximity beacon manufacturers, enterprise app developers, and others to take advantage of Apsima’s proximity aware features in order to offer more complete solutions to clients by packaging it with their own products.  The white-label option is a great way to add our proximity awareness platform to enterprise offerings, without the costs associated with development.
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Regent Street: A Model in iBeacon for Shopping Centers

Regent Street in London U.K. marks the first shopping district in Europe to roll-out a mobile app utilizingproximity beacon technology to amplify the shopping experience for users walking along the street.  By placing Bluetooth proximity beacons in the entryway’s of every store location along the strip, the app aims to push both relevant offers and information to users as they shop.  Even better, the app builds customer profiles by asking users to notate categories of interest including brands, products, and the like in order to make the offers pushed to them as relevant as possible.
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Proximity Beacons to Improve Real Time Customer Service

Mobile consumers are becoming increasingly demanding when it comes to the services offered by businesses through their mobile devices.  Users are particularly attached to their smartphones with the desire to use them to navigate every aspect of their lives, even on location experiences such as shopping or navigating venues.  Not only do mobile users wish to make purchasing decisions directly through their phones, anytime, anywhere, but if and when they visit a physical location of any type, they want continued mobile support.  With this in mind, enterprises are beginning to realize the necessity to answer these demands with innovative new mobile solutions to aid in their customer experiences.
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BLE Beacons for Worldwide Attractions

Disney recently released news of its MagicBands, marking a new era of city attractions utilizing wireless technology to improve visitor experiences. The MagicBand changes the entire Disney experience at their Disney World Parks, from paying for tickets and merchandise, to photo collection and fast pass utilization. A simple touch of the MagicBand on your wrist will allow you to enter the park, fast-pass rides, pay for merchandise, unlock your hotel room, and more. It’s the start of what will likely become a staple for worldwide attractions.
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