Category Archives: Proximity

iBeacon for the Enterprise: Facilitating a Rich Productive Workplace

For a large percentage of us, a significant proportion of our waking hours is spent navigating inside workplace walls, essentially becoming a home away from home, or in some cases, more of a home than the place we hang our hats.  With that in mind, an interesting dilemma always presents itself: how can employers make the workplace more enjoyable, productive, and overall conducive to their employees?
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iBeacon for Logistics: A Use Case in Facilities, Asset, & Inventory Management

As it stands, logistical systems have traditionally relied on RFID technology for facilities, asset, and inventory management.  However, the release of iBeacon technology now presents a fruitful alternative for the industry, offering some significant advantages over traditional RFID.  For starters, beacon enabled systems can be read directly from any standard tablet or smartphone, eliminating the need to purchase more expensive hand-held readers.  Secondly, beacons operate on a widely accepted worldwide wireless standard, thus making them capable of worldwide operation immediately following deployment.  Lastly, beacons themselves are extremely affordable and painless to deploy.  Overall, beacons offer a novel opportunity for radical changes in daily operations for any logistical need.  Below I will outline just a few potential use cases of iBeacon for logistics.
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iBeacon for Hospitals and the Healthcare Sector

iBeacon Technology presents a substantial opportunity for healthcare facilities to revolutionize both the visitor and patient experience as well as hospital management and patient care.  Below I will outline some of the most fruitful possibilities for the healthcare sector to take advantage of proximity awareness for a more effective and efficient environment for visitors, patients, staff, and clinician’s alike.
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New White-Label Option for Our iBeacon Platform

Here at Apsima, we are excited to officially announce a new white-labeling option for proximity beacon manufacturers, enterprise app developers, and others to take advantage of Apsima’s proximity aware features in order to offer more complete solutions to clients by packaging it with their own products.  The white-label option is a great way to add our proximity awareness platform to enterprise offerings, without the costs associated with development.
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Regent Street: A Model in iBeacon for Shopping Centers

Regent Street in London U.K. marks the first shopping district in Europe to roll-out a mobile app utilizingproximity beacon technology to amplify the shopping experience for users walking along the street.  By placing Bluetooth proximity beacons in the entryway’s of every store location along the strip, the app aims to push both relevant offers and information to users as they shop.  Even better, the app builds customer profiles by asking users to notate categories of interest including brands, products, and the like in order to make the offers pushed to them as relevant as possible.
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Creating Meaningful Proximity Experiences

In a world of iBeacon and the ‘internet of things’ era, it is easy to get lost in the thousands of potential applications of proximity technology.  The sky really is the limit for iBeacon app developers to devise innovative ways of utilizing the technology as a means of interacting with mobile users in new ways based on their location.  Most of the news has been rampant with companies utilizing the new technology to send customer greetings or offers as they visit retail locations.  Although highly valuable, and if done right highly rewarding for customers, little has been written about the far more meaningful uses of proximity tech, those that work to improve the customer experience beyond discounts and coupons.
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