Category Archives: Geo-fencing

New White-Label Option for Our iBeacon Platform

Here at Apsima, we are excited to officially announce a new white-labeling option for proximity beacon manufacturers, enterprise app developers, and others to take advantage of Apsima’s proximity aware features in order to offer more complete solutions to clients by packaging it with their own products.  The white-label option is a great way to add our proximity awareness platform to enterprise offerings, without the costs associated with development.
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Regent Street: A Model in iBeacon for Shopping Centers

Regent Street in London U.K. marks the first shopping district in Europe to roll-out a mobile app utilizingproximity beacon technology to amplify the shopping experience for users walking along the street.  By placing Bluetooth proximity beacons in the entryway’s of every store location along the strip, the app aims to push both relevant offers and information to users as they shop.  Even better, the app builds customer profiles by asking users to notate categories of interest including brands, products, and the like in order to make the offers pushed to them as relevant as possible.
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Streamlined Event Ticketing via BLE Beacon Technology

As Bluetooth low energy beacons continue to make their way into various retail environments worldwide, so too will they begin to be deployed in various other arenas as developers begin to further unlock the potential of such a powerful technology.  One such use, event ticketing, can utilize BLE beacon technology to not only streamline the ticketing experience for consumers, but for venues alike, aiding in the efficiency of the entire process.  The best part is, iOS devices used for ticket scanning can double as an active beacon, requiring no additional beacon purchase unless desired.  An iOS device with attachable scanner, combined with a consumer and enterprise mobile application, is all the equipment venue operators need to entirely revolutionize the ticketing process for all parties involved.
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