Monthly Archives: March 2014

Proximity Beacons to Improve Real Time Customer Service

Mobile consumers are becoming increasingly demanding when it comes to the services offered by businesses through their mobile devices.  Users are particularly attached to their smartphones with the desire to use them to navigate every aspect of their lives, even on location experiences such as shopping or navigating venues.  Not only do mobile users wish to make purchasing decisions directly through their phones, anytime, anywhere, but if and when they visit a physical location of any type, they want continued mobile support.  With this in mind, enterprises are beginning to realize the necessity to answer these demands with innovative new mobile solutions to aid in their customer experiences.
Continue reading